I believe there is an easier way to do real estate. A way that is more authentic, profitable and fun. No more door knocking or cold calling. If you’re with me, raise your glass!
*Cue: Social Media
LET’S MAKE REAL ESTATE THE RELATIONSHIP BUSINESS IT’S SUPPOSED TO BE!
(And make a lot of money…WHOOP!)
Pop the Cork is a multi-level social media strategy, carefully curated to transform your real estate business into a brand and attract your dream clients all while using modern day marketing methods. Take the time to implement each level at your own pace before moving on to the next.
***If you identify with any of the four scenarios below, go back to door knocking because PCS is NOT for you (…and I say that with a latte of love, because I don’t want you to invest in something if it’s not the missing link in your business).
You are already a social media expert & 100% of your dream clients come from this platform alone
You have a highly engaged, GIGANTIC following of over 10,000 followers
You think that using social media as a marketing tool will result in overnight success
You’d rather work harder, not smarter
HERE’S WHAT YOU’LL DO BEHIND THE BAR
so you can start making money doing what you love:
Level One is focused on building the foundation of your social media strategy. This consists of a detailed launch plan, a monthly calendar of “ready-to-post” perfectly mixed content, and a strategy for interacting and engaging with your followers. Level One provides you with the tools you need to set yourself up for social media success, help you stay consistent, and start building a stronger following.
Launch Plan: Time for some account prep because you have to chill the champagne before you drink it, right? I will guide you through how to use business and personal pages, creating a bio that stands out, optimizing your profile and making sure your profile and cover photos are recognizable.
Monthly Calendar: Never get stuck without something to post. We provide you with a month’s worth of perfectly curated images to help you build a follow worthy feed, including: quotes, gifs, real estate tips, engaging images and more.
Likes & Lists: We will give you techniques to grow your page likes and help you develop your lists. Interacting on social media is a crucial piece to increase your following and strengthen your brand. Lists are easy ways to make sure you are interacting with the right people.
We’re about to talk HGTV – Yes, I’m serious! We all know that HGTV skews the reality of the real estate industry. Realistic or not, HGTV is a network based entirely around our industry that has a created a gigantic following of obsessed fans.
So when it comes to marketing your business on social media, you need to be showing it in a way that makes people interested in what you’re doing, anxious to see your next post, and lining up to work with you! This is how you you should be thinking when it comes to creating your brand. Enter: Showing your personality on social media. From pictures of your family, posting about your hobbies, favorite restaurants, coffee shops and your go-to drink – it’s time to start showing “your fans” a behind the scenes look into your lives. By doing this, you can build stronger relationships and connect with them on another level, one that isn’t directly related to us selling real estate (think Chip and Joanna Gaines style)!! Level 2 will show you the ropes and help you succeed with an on-going plan.
Let’s Get Personal: Learn how to give your business a personality and become more authentic through Pop the Cork’s exclusive tools and monthly resources.
Attract Your Dream Client: Use story telling to give your brand a voice so that it starts to becomes recognizable. Define who your ideal client is and learn how to curate your message to target them instead of shouting to the masses.
Live Video: Prepare to step outside of your comfort zone and create insanely successful video content with weekly topics and strategies for Facebook Live. We all know that video is becoming an essential piece to marketing on social media. We provide you with the tools and scripts that provide value to your following and position you as the expert.
Now that you know WHO you are marketing to, it’s time to make sure you are staying in front of those people so that you can convert them into paying clients. It’s time to start thinking strategically about who you’re targeting instead of just wanting to generate “leads”. Once you have gone through Levels One and Two, and your business is transforming into a more authentic brand, you’re ready to dive into the next step. You are going to learn how to serve your audience, target your ideal clients through Facebook ads and increase your brand awareness within your community. The best part? You can do all of this from one device – your computer, AND at a very low cost. This is the part where you fill up your wine glass and cue the confetti because the sky is the limit! When you bring all of this together, that is where the magic happens!
Targeted Facebook Ads: Advertising on social media is one of the most powerful ways to reach your ideal client in your targeted geographic location. Learn how to set up an ad campaign and take advantage of our monthly ads, designed to get engagement so you can grow your lead list and start selling more houses.
Facebook Community Groups: The number 1 secret to building your community brand. Follow our monthly plan for consistently growing your community following in a way that allows you to make connections with your dream clients.
Landing Pages / Freebies for Lead Gen: We have crafted valuable content for you to share with your followers FOR FREE! When you approach people from an act of service, rather than a sales pitch, you will create connections and build trust. Use these monthly “Freebies” as an opportunity to build your email list and grow your list of leads.